Serena Ventures
- Published
- Category
- The Boardroom
- Subcategory
- The VC Vault
Serena Ventures, established by tennis icon Serena Williams in 2014, invests with a “champion mindset” to support underrepresented and diverse founders. With over $100 million deployed across 30–85 companies (depending on the timeframe), the firm has backed 14 unicorns including Impossible Foods and MasterClass. Serena Ventures stands out for its inclusive mission and founder-first approach, combining capital with strategic networks and cultural capital.
Location:
United States (Founded by Serena Williams; HQ in Silicon Valley area)
Fund Size:
Raised ~$111 million as of 2022‑25
Average Check:
Typically seed to early-stage checks in the low hundreds of thousands to several million USD (implicit from portfolio descriptions and firm profile)
Stage Focus:
Seed to early stage, with a strong emphasis on inclusive and diverse founders across consumer software, fintech, lifestyle, and social impact ventures
Household Brands:
Impossible Foods, MasterClass, SoLo Funds, Daily Harvest, Chatdesk, Esusu
Contact:
Beth Ferreira (General Partner) Beth@serenaventures.com
Sharla Grass (Partner) Sharla@serenaventures.com
