M13

Written by TEAM CHASM

Published: August 21, 2025
Category: The Boardroom
Subcategory: The VC Vault

M13 is a consumer-first venture firm founded in 2016, rooted in Santa Monica but active across the US. Their latest $400M Fund III enables them to support visionary founders from seed through Series B in sectors reshaping consumer behavior—from food to fintech—with strategic capital. Past successes include early investments in unicorns like Ring, Daily Harvest, and Rothy’s. With a "Propulsion" platform model built by operators, M13 provides hands-on resources and insights to accelerate company growth, now layering in web3 insights atop their consumer verticals.

Location:

Santa Monica, California, with offices in New York and Los Angeles

Fund Size:

Previously raised ~$92M (2015) and ~$188M (2019); latest (Fund III) is $400M for Seed to Series B

Average Check:

Approximately $4M–$7M, with flexibility for later-stage follow-ons

Stage Focus:

Seed through Series B—consumer-tech and consumer-behavior startups (food, health, commerce, work, money); expanding into web3 layers

Household Brands:

Ring, Daily Harvest, Rothy’s, Lyft, Pinterest, FabFitFun, Matterport, ClassPass, Cue, Transfix

Contact:

Karl Alomar (Managing Partner) karl@m13.co